Irie Rock: Authentic Jamaican Skincare Line in Expansion Mode

Entrepreneur Racquell Brown has translated her love and passion for Jamaica’s flora into a lucrative line of exotic, all-natural skincare products. Operating under the Irie Rock Yaad Spa brand, Brown has developed a range of mood-boosting scents, namely: Papaya Path, Mango Walk, Coconut Sensation, Vanilla Bliss, Citrus Fields, Coffee Delight, Pineapple Express, Watermelon Fresh and Jamaican Cocoa Butter.

Her products are available in most of Jamaica’s high-end boutique properties, as well as in pharmacies and gift shops across the island.   

“Hotels are currently my biggest customers, as well as spas and gift shops. Those products usually only reach to the tourists and I would like to expand to locals and pushing that as a core market,” she said.

Irie Rock has consistently participated in JAMPRO’s Business Linkages programmes, in particular the annual Jamaica Product Exchange (JAPEX) tourism trade fair. In 2012, the Irie Rock brand benefited from favourable exposure in the Commonwealth Secretariat-sponsored Spring Fair International in the United Kingdom. Irie Rock products are sold in Trinidad and the Bahamas, and Brown is seeking to find markets in the UK and North America.

Brown applauded JAMPRO’s ongoing efforts to facilitate her spa line, noting that the agency provides her with constant feedback, updates and invitations to useful and informative trade events.