Kingston, Jamaica – 02 March 2026: Three Jamaican Chocolatiers travelled to CHOCOA 2026, one of the largest global chocolate tradeshows and part of Amsterdam Cocoa Week, to promote Jamaican-made, single-origin, fine-flavoured chocolate and cocoa products to international buyers. Their participation was facilitated by the Jamaica Promotions Corporation (JAMPRO).
The companies are Pure Chocolate Jamaica, Likkle More Chocolate and Mount Pleasant Chocolate, all selected by the International Trade Centre (ITC) based on their capacity to provide global consumers with premium chocolate produced from locally sourced cocoa beans. The ITC led the delegation through the EU-ACP Business Friendly Programme that was funded by the European Union.
Shullette Cox, JAMPRO President, stated that the focus was on value-added exports, noting:
“Jamaica’s fine flavoured cocoa is the foundation of an expanding chocolate industry that is earning international recognition for quality, traceability and origin. Jamaica’s participation provided our chocolatiers with direct access to global buyers and decision-makers, supporting the export of Jamaican-made chocolate products, while reinforcing Jamaica’s positioning as a premium source market for high-quality, value-added goods.”
The CHOCOA event brought together more than 3,000 cocoa and chocolate professionals, international producers and buyers of cocoa and chocolate products who engaged in business meetings, networked with innovators and gathered market intelligence. The ITC’s EU-ACP Business Friendly Programme aims to support local companies’ market diversification strategies and access export opportunities.
CHOCOA Amsterdam provided an important platform that presented Jamaican chocolate to discerning international buyers while highlighting the country’s distinctive flavour profile and commitment to quality.
Through the trade show, Jamaican chocolatiers benefited from direct engagement with international buyers, distributors and specialty retailers; increased brand visibility; access to consumer insights; and exposure and audience actively seeking premium chocolate products. The initiative supported Jamaica’s export diversification efforts and strengthened the country’s growing reputation as a producer of world-class, premium-quality chocolate and cocoa products made with 100% Jamaica fine flavoured cocoa beans.
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