It shows the further internationalisation of Brand Jamaica through icon Bob Marley.
The flavour will hit the stores this month across the U.S. for the first time. The company called its newest flavour representative of Marley and his strive for compassion.
“It’s a perfect anthem for Ben & Jerry’s latest flavour, One Love. The flavour concoction that came to fruition in partnership with the Marley family pays homage to the legendary performer and his vision for a better world,” Ben and Jerry’s explained in a release this month.
A portion of the proceeds from each One Love pint sold will benefit Jamaica’s One Love Youth Camp, a program run by The Bob Marley Foundation and Partners for Youth Empowerment.
The flavour was initially introduced in the UK last year. One Love includes banana ice cream, caramel and cookie swirls, and chocolatey peace signs.
The Marley-inspired flavour and partnership was celebrated May 22nd when Ziggy Marley, musician and eldest son of Bob Marley, hosted performances by Aaron Nigel Smith and others at an invitation-only party at the iconic Roxy Theatre on the Sunset Strip. The kickoff was followed immediately by the first official listening party of Bob Marley’s reimagined Exodus 40 album– produced by Ziggy and reissued for its 40th anniversary.
“The One Love Youth Camp positively affects youth in Jamaica, providing social and interpersonal tools they can use throughout life. The youth are our future and we are thankful for our partnership with Partners for Youth Empowerment and Ben & Jerry’s,” noted Ziggy Marley on the flavour.
In a world of uncertainty, there is a lot to be learned from Marley. “Bob Marley stood for more than just music– he advocated for social change and inspired millions to think about peace, love, and equality,” said Jerry Greenfield, Ben & Jerry’s CoFounder. “Ben & Jerry’s has long strived to champion love and social justice, and by partnering with the Marley family we’re happy to play a small role in supporting Marley’s vision for a sweeter world.”
Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues.