Following its promotions of Jamaican cosmetics in London, the Jamaica Promotions Corporation (JAMPRO) led a trade mission to the Bronner Brothers International Beauty Show hosted in Atlanta, Georgia on August 19-21, 2017. Eight Companies were part of the delegation to the event, which hosts over 30,000 beauty professionals yearly who explore the newest and most exciting beauty trends and products.
JAMPRO along with local brands Clarendon Emollients, Nyas Jamaican Natural Hair Care, Kumea’s Hair Perspectives, Perfect Hair & Skin Products, Purerzan, Shavuot Farms, Temple Foods Ltd and True Shade Cosmetics promoted Jamaican products for export at the three-day show, met with potential buyers, connected with industry insiders and garnered market intelligence on what is needed in the US market. Six of the companies focused on the promotion of Jamaican Black Castor oil products, as JAMPRO strengthens its strategy to develop the castor oil sector. The Jamaica Manufacturers Association (JMA) also joined the mission to support the companies.