JAMPRO continues promotion of Jamaican Cosmetics

Following its promotions of Jamaican cosmetics in London, the Jamaica Promotions Corporation (JAMPRO) led a trade mission to the Bronner Brothers International Beauty Show hosted in Atlanta, Georgia on August 19-21, 2017.  Eight Companies were part of the delegation to the event, which hosts over 30,000 beauty professionals yearly who explore the newest and most exciting beauty trends and products.

JAMPRO along with local brands Clarendon Emollients, Nyas Jamaican Natural Hair Care, Kumea’s Hair Perspectives, Perfect Hair & Skin Products, Purerzan, Shavuot Farms, Temple Foods Ltd and True Shade Cosmetics promoted Jamaican products for export at the three-day show, met with potential buyers, connected with industry insiders and garnered market intelligence on what is needed in the US market.  Six of the companies focused on the promotion of Jamaican Black Castor oil products, as JAMPRO strengthens its strategy to develop the castor oil sector.  The Jamaica Manufacturers Association (JMA) also joined the mission to support the companies.

JAMPRO continues to work to expand the presence of Jamaican cosmetics in the US and the UK, and has used the Bronner Brothers event as a launching pad to strengthen the marketing of Jamaican cosmetics in the United States. The new JAMPRO-facilitated Jamaica Castor Industry Association (JCIA) was also highlighted as the source for authentic Jamaican castor oil.

Jamaica Promotions Corporation (JAMPRO)
JAMPRO is an Agency of the Government of Jamaica’s Ministry of Industry, Commerce, Agriculture and Fisheries, that promotes business opportunities in export and investment to the local and international private sector.

The views expressed by contributors do not necessarily reflect the views of JAMPRO

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