Roasted coffee beans representing Jamaica Blue Mountain coffee

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Jamaica Celebrates Blue Mountain Coffee

The world celebrates Jamaica Blue Mountain Coffee Day (JBMCD), which takes place annually on January 9 to honour the premium and unique falovour of JBMC.

JAMPROAugust 26, 2026

Jamaica today (January 9, 2021) celebrated the Jamaica Blue Mountain Coffee Day (JBMCD), which takes place annually.

Organised by JAMPRO, the Jamaica Coffee Exporters Association (JCEA), and the Jamaica Agricultural Commodities Regulatory Authority (JACRA), JBMCD is celebrated globally and commemorates the date of the first large shipment of JBM coffee to Japan in 1967.

Participants enjoyed special beverages and complimentary coffee across the island and experienced what is known as one of the rarest coffees globally, because of its exclusive growing conditions in the Blue Mountains.

It is hoped that through the JBMCD initiative, consumption will increase, and more Jamaicans will participate in the industry.

See photo highlights below:

Friends drinking coffee — (L-R) Marlene Porter, Manager of Agribusiness, JAMPRO, Diane Edwards, President of JAMPRO, Kaci Fennell, Entrepreneur and Content Creator, Rupert Frith, Coffee Senior Compliance Officer, JACRA, and Norman Naar, VP of Sales and Promotions, JAMPRO, enjoy a cup of coffee at Cannonball Cafe in Sovereign North, Kingston.

People wearing mask drinking coffee — (L-R) Content Creators Rushane ‘Rushcam’ Campbell, Kaci Fennell, and Rohan ‘Quite Perry’ Perry, as well as Marlene Porter, Manager of Agribusiness, JAMPRO with their Jamaican Blue Mountain Coffees at Ragamuffin Cafe in Kingston.

(L-R) Diane Edwards, President of JAMPRO, Norman Grant, Managing Director of Mavis Bank Coffee, legendary actress Sheryl Lee Ralph and Gabriel Heron, VP of Marketing at JAMPRO celebrates Jamaica Blue Mountain Coffee Day. Ralph also received a special gift box with Jamaican Blue Mountain Coffee products.

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