The brainchild of twin brothers Marlon and Marvin Stuart, Local Spice debuted its Complete Seasoning in the local and overseas market in 2010 and immediately made a strong impact. In its first seven months of operation, the company’s production level grew from 5,000 pouches per week to 80,000 in order to satisfy growing demand.
The popularity of Local Spice’s Complete Seasoning was buoyed by rave reviews on network television from Phil Lempert, one of America’s leading consumer trend-watchers and analysts. The product, which received an impressive rating of 95 out of 100, was featured on Lempert’s food review segment on “ABC News Now”. It was also highlighted during his popular weekly programme “New Product Hits and Misses” on SupermarketGuru.com, a leading food and health resource website that boasts over nine million visitors a year. Complete Seasoning received top marks for taste, value, health, ingredients, preparation, appearance and packaging.
Local Spice has benefited from invaluable assistance in export development from JAMPRO and has been represented at local and international trade events as part of the agency’s promotional activities. Local Spice’s Complete Seasoning has been featured at the Fancy Food event in New York, Expo Jamaica, and a major in-store promotion in the US with prominent supermarket chain Fiesta Mart.
“JAMPRO held our hand through the export process and guided us to the relevant agencies. Any contact that we had with government, JAMPRO was there and the staff went beyond the call of duty in providing useful insights and direction. They have a wealth of knowledge and we wouldn’t be where are today without the help of the agency,” Marlon Stuart stated.
Marlene Porter, JAMPRO’s Export Development Manager, noted that the Agency had recognised from the beginning that Local Spice’s Complete Seasoning was a great product with tremendous potential.
“JAMPRO is pleased with the success that Local Spice has been able to reap through the support services, promotions and market penetration initiatives facilitated by the Agency,” she stated.