Xaymaca Coffee Making Big Strides in a Competitive Industry

Xaymaca Coffee Traders may be 10 years old but the company is making great strides.

Do Business Jamaica rapped with David Levy, Managing Partner of Xaymaca Coffee who said the name of the company is what most people will recognize – Jamaica’s original name before being discovered by Christopher Columbus.

As the USA distributors for Coffee Traders Ltd – one of the leading producer/processor/farmers of Jamaica Blue Mountain (JBM) Coffee- Xaymaca has transitioned from the ‘new kid on the block’ in 2009 to currently the 2nd largest importer.

Powered by Clydesdale JBM brand and its flagship product, Clifton Mount Estate JBM, Levy informs that Xaymaca is the only Rainforest Alliance certified Jamaica Blue Mountain Coffee and Clifton Mount is the oldest functioning coffee estate in the world.

With so many coffees to choose from on the shelves, one can’t help but wonder how Jamaica Blue Mountain holds its own or if it gets lost in the coffee maze.

No worries, Levy said JBM has long been the standard bearer of coffees.

“It was the world’s first specialty coffee and is still the most stringently regulated coffee on the planet. The Coffee Industry Board sets standard product guidelines which all coffee must adhere to before it can be exported along with the Certificate of Authenticity,” Levy pointed out.

Added to that he said Jamaica’s unique processing methods are predominantly manual and more specifically that his company implements standards that are above those required by the Coffee Industry Board, thereby ensuring the consistency and a constant passing grade.

“Jamaica Blue Mountain green coffee beans are the only beans in the world to be shipped in wooden barrels, which helps to preserve and extend the life of the bean. We are also one of the smallest producers in the world,” said Levy.

However, coffee connoisseur’s recognition that JBM is the coffee of choice keeps the market demands relatively high.  Therefore, for Xaymaca to stay on top of the game, Levy said that they invest heavily in the most modern equipment that aid and assist coffee processing. He also shared that their team of farmers/processors in Jamaica is constantly experimenting with various growing and processing methods to bring to market a more unique product within a competitive industry.

“At least once annually, we also visit other coffee producing nations to ensure that we are abreast of international coffee producing methods, as well as to learn and understand our differences and similarities,” he said.

Xaymaca Coffee also has small micro-lots within their farm which have been created specifically to satisfy the needs of certain customers at their request. For Levy it’s more of a ‘custom-built’ coffee so that the customer can say that they are the only one in the world with that coffee!

2020 … that’s the year that coffee lovers can anticipate as Levy said they are currently experimenting on something new.

“In terms of roasted coffee beans, our partners have recently embarked upon a chocolate venture where we use Jamaican Cocoa Beans to produce coffee flavoured chocolates and also chocolate covered coffee beans,” he said.

For the regular Jamaican who thinks the JBM coffee seem a little bit out of reach by its shelf price – Levy said the coffee is heavily regulated.

Stringent processes are established by the Coffee Industry Board, and he highlights that constantly upgrading and improving pulping and processing factories to ensure compliance and the integrity of the coffee incurs heavy cost.

“In addition, Jamaican coffee farmers are the best paid in the world, so all these factors contribute to the high costs; but most of all as I alluded to above, our coffee production cannot satisfy the world demand for one of the most exclusive coffees on the planet, so economic principles will establish the high price,” he concludes.

 

 

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Cecelia Campbell- Livingston - Contributor
Cecelia Campbell-Livingston has over 20 years of journalism experience. Her career started as a writer for the now defunct Jamaica Record, before moving on to The Jamaica Herald/XNews. Later, she served as Coordinator for the teen publication, Teen Herald. In 2008 she joined the staff of the Jamaica Observer as an entertainment writer. Since December 2014, she has been the Clarendon correspondent for the Jamaica Gleaner.

The views expressed by contributors do not necessarily reflect the views of JAMPRO

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