The Jamaica Tourist Board (JTB) will stage a pop up shop in Manhattan, New York in order to woo visitors from that area.
New York arrivals were at 122,000 for the first six months of 2017.
With that in mind, the JTB will invite New Yorkers to experience the ‘sights, sounds and tastes’ of Jamaica through the colourful and interactive ‘Feel the Vibe’ shop.
The shop will be located in the Soho neighborhood of Manhattan from Thursday, September 21 to Sunday, September 24. Additionally, Liberty Travel will be on site with exclusive specially priced packages to Jamaica.
“The Jamaica Pop Up Shop will allow guests to Feel the Vibe of our island and fall in love with the destination before booking their vacation,” said Donnie Dawson, Jamaica’s Interim Director of Tourism in a statement on the shop. “We hope that at this interactive experience, New Yorkers can get a taste of what Jamaica has to offer through its food, music, style and beauty.”
The public can visit the shop at 393 Broadway, which will be transformed into an island paradise, complete with a “beach” area to lounge. The shop is open from 12 noon to 8 pm every day.
Throughout the 4-day period, the store will be offering giveaways including dinners at Miss Lily’s, the celebrated Jamaican restaurant located in downtown Manhattan; Jamaica-themed gift baskets, and the grand prize of a trip to Jamaica for two.
An interactive experience is planned each day: Grace Foods Chef Ambassador will offer lunch-time cooking demonstrations; Golden Krust patties will be available each afternoon along with Grace Coconut Water and Juices during the Jamaica Patty Hour; each evening a fashion show set to music from Irie Jam Radio- DJs will help transport visitors to Jamaica.
Jamaica, renowned for its beaches, music and culture is on track to welcome a record number of visitors this year. North American promotions that occurred in the previous fiscal year included U.S. Open Taste of Tennis sponsored lounge in New York, Caribbean Week NYC , Diaspora Appreciation Reception in NY along with Jamaica Patty Day in Toronto, and Diaspora Public Affairs Campaign. The list isn’t exhaustive but shows that the agencies like Jamaica Promotions Corporation (JAMPRO) and JTB continue to market the island in popular key markets.